INTELLI™ Weekly Insights | Series 28
Friday April 14th | Volume 1 Series 28 | Martech Companies To Look Out For, Kylavio’s plan to IPO later this year, an overview of DCM Suisse and Plato’s new partnership.
Happy Friday to you all - Another week flies by and with this, of course, another round of news and updates brought to you by the INTELLI™ Newsletter. We have some Martech news and companies to watch out for, a quick summary of the DCM Suisse and Plato deal, and some more updates that we collected over the week.
In this week's newsletter, we'll be discussing Martech. MarTech, short for Marketing Technology, refers to the tools, platforms, and technologies that businesses use to manage and optimize their marketing activities. It involves the intersection of marketing and technology to help businesses automate, streamline, and enhance their marketing efforts.
🔎 INTELLI™ Recent News PLATO
A recently published article announces a strategic partnership between DCM Suisse and Plato, two companies that specialize in AI-powered content and data intelligence syndication. The partnership aims to combine their expertise and provide customers with a comprehensive platform that leverages AI technology to offer high-quality content and data analysis services. The partnership is expected to enhance the capabilities of both companies, enabling them to offer advanced predictive analytics and machine learning solutions to their clients. Through this collaboration, they plan to develop an AI-powered platform that will provide personalized content and insights to customers.
Read more about the partneship here.
👁️ Top Growing Martech Companies to Keep Your Eye On 👁️
Exploding Topics gave their own list of Top 20 Martech Companies to keep an eye on, which we’ve summarized 5 of them for you:
Wavve - web-based platform that enables podcasters, content creators, and social media managers to create and share audiovisual content on social media platforms. The platform allows users to create engaging video snippets of their audio content by adding waveforms, captions, and images to promote their podcast episodes, music tracks, or audiobooks. Wavve provides a drag-and-drop editor that makes it easy to customize the look and feel of the audiovisual content. With the recent boom of podcast Wavve has exploded in search volume and has continued to see growth in 2023. The platform also offers integration with popular podcast hosting services such as Libsyn, Buzzsprout, and Anchor, making it easy for users to import their audio files directly into Wavve. The software allows users to share their audiovisual content on social media platforms such as Twitter, Facebook, Instagram, and LinkedIn. Wavve's analytics feature enables users to track the performance of their audiovisual content, including views, engagement rates, and audience demographics. The platform is suitable for podcasters, musicians, and other audio content creators who want to promote their work on social media platforms.
Flodesk - email marketing automation software that enables businesses to create and send beautifully designed emails that engage their audience. The platform provides a drag-and-drop editor that makes it easy to create visually appealing emails without any coding skills. Flodesk also offers pre-designed templates that can be customized to match a brand's style and tone. The software includes automation workflows that help businesses automate their email marketing campaigns, such as welcome sequences, abandoned cart reminders, and product launch announcements. Flodesk's analytics feature allows businesses to track the performance of their email campaigns, including open rates, click-through rates, and subscriber growth. The platform is suitable for small and medium-sized businesses, bloggers, and online creators who want to create professional-looking emails without spending a lot of time and money.
Contentful - A German content management system (CMS) that allows businesses to manage and publish digital content across multiple channels and devices. It provides a user-friendly web interface for content creation and editing, and allows for flexible content modeling and customization to fit the specific needs of a business. Contentful also has a powerful API that enables developers to build custom integrations with other tools and systems. With Contentful, businesses can manage and deliver their content seamlessly to websites, mobile apps, digital signage, and other digital channels. Contentful has had a ton of success in the CMS market, with over 4,000 customers worldwide, including well-known brands such as Spotify, Urban Outfitters, and Jack in the Box. Contentful has raised 349.6M in funding to date, and most recently raised $175 million in a Series F funding round led by Tiger Global and General Catalyst. The funding round values Contentful at $3 billion.
Sendinblue - A Paris based digital marketing platform that offers a suite of tools for businesses to manage their email marketing, SMS campaigns, chat, and automation. The platform includes a drag-and-drop email editor, customizable templates, contact segmentation, and reporting analytics. Sendinblue also provides SMS marketing capabilities, allowing businesses to send text messages to their customers. Additionally, Sendinblue offers a chat feature that businesses can integrate into their website or mobile app to provide real-time customer support. The platform's automation capabilities enable businesses to create automated workflows and trigger messages based on customer behavior or events. The company reports to have over 180,000 customers in over 160 countries. They raised 163 million in series B funding in 2020, which at the time was the highest ever series B funding for an all in one marketing platform in the U.S. and Europe.
Upfluence - a cloud-based influencer marketing platform that helps brands and agencies to identify, connect, and collaborate with influencers to promote their products and services. The platform offers a suite of tools that allow marketers to discover influencers, manage campaigns, and measure results. With Upfluence, brands can find influencers based on their niche, audience size, location, and engagement rates. The platform also allows marketers to track the performance of their campaigns in real-time, providing insights into engagement rates, conversions, and ROI. Upfluence is used by over 1,000 companies worldwide, including Samsung, PayPal, and Ralph Lauren. Upfluence raised 3.9M in Series A and reports to have hit 4M in revenue in 2022 with 1000 customers.
To read more about the stats of all 20 companies click here.
📰 Klaviyo’s plan to IPO in late 2023: Here's What's Up (via the scoop that’s out there)
Klaviyo, a Boston-based email marketing automation software company, has hired investment bankers to prepare for a potential initial public offering (IPO) in late 2023. The company's software is designed to help e-commerce businesses automate their email marketing campaigns and create targeted customer experiences. Klaviyo has reportedly experienced significant growth in recent years and now serves more than 70,000 customers globally. The company has also raised over $675 million in funding, with its most recent funding round in March 2021 valuing the company at $9.15 billion. If the IPO proceeds as planned, Klaviyo will be one of the largest software IPOs in recent years.
Read more about the IPO here.
🔥 INTELLI™ Featured Deals 🔥
This week, we wanted to highlight a few deals that happened in Martech.
Acceldata - 50 Million Series C
Acceldata - a data observability company, has announced that it has raised $50 million in a Series C funding round to expand its market leadership and product innovation. The funding round was led by Sorenson Ventures, with participation from new investors Madrona Venture Group, Lightspeed Venture Partners, and Harmony Partners, as well as existing investors, including CRV and Focus Ventures. Acceldata's data observability platform helps enterprises manage their data pipelines and ensures data quality and accuracy. The company plans to use the funding to expand its team and invest in product innovation to meet the growing demand for data observability solutions. Acceldata also aims to strengthen its market position by expanding its customer base, particularly in the financial services, healthcare, and retail industries. The funding round brings Acceldata's total funding to date to $83 million, reflecting the increasing importance of data observability in modern data-driven enterprises.
Sesame Labs - 4.5 Million Seed round
Sesame Labs - an LA-based creator of smart home technologies for property managers and residents, has raised $4.5 million in a seed funding round. The round was led by Cross Culture Ventures, with participation from Inspired Capital, BoxGroup, and several other investors. Sesame Labs provides smart home devices that enable property managers to remotely control access to buildings and amenities, such as shared workspaces and laundry rooms, through a single platform. The company's technology also provides residents with keyless entry and enables them to control smart home devices through a mobile app. The funding will be used to expand Sesame Labs' product offerings, accelerate its growth, and enhance its customer support services. The company aims to provide innovative smart home solutions that improve the lives of residents and simplify property management operations for property managers. The funding will help Sesame Labs achieve its vision of becoming the leading smart home technology provider for the real estate industry.